In the contemporary society, it is very common for celebrities, or the so-called superstars, to be spokesmen or representatives for a wide variety of products.
在当代社会,这是很常见的名人,或所谓的超级巨星,是发言人或代表各种各样的产品。
Celebrities’ advertisements can be easily found on the Internet, televisions, newspapers, magazines and even on the walls of some buildings.
名人广告可以很容易地发现在互联网上,电视、报纸、杂志、甚至一些建筑物的墙壁。
There are, however, some problems for celebrities and the consumers.
然而,一些名人和消费者的问题。
To begin with, before representing, a star may know nothing about the product.
首先,代表之前,一个明星可能对产品一无所知。
Thus, consumers may be misled.
因此,消费者可能会被误导。
Even worse, for the sake of money, some stars advertise for items with low quality, even for fake commodities.
更糟糕的是,为了钱,有些恒星质量较低的项目做广告,甚至对假冒伪劣商品。
In the case of Sanlu, the public image of stars involved was spoiled.
在三鹿的案例中,涉及的明星的公众形象是被宠坏的。
Last but not least, the high income of advertising does not deserve their labor, which widens the gap between the poor and the rich.
最后但并非最不重要,广告的高收入并不值得他们的劳动,它扩大了穷人和富人之间的差距。
From my point of view, it is high time that measures were taken to eliminate the demerits.
从我的观点来看,是时候,是采取措施消除缺点。
Firstly, laws should be worked out to regulate celebrities’ advertising.
首先,应该制定法律规范名人广告。
Secondly, stars should be required to tell the truth to the public.
其次,明星应该被要求向公众讲真话。
Only by doing so can stars be trusted by their fans and can consumers benefit.
只有这样,才能使恒星被信任他们的球迷和消费者受益。
