计划书英文 篇1
英语商业计划书（Business Plan）
第一讲：概述
第二讲：现状分析
第三讲：目标确定
第四讲：组织结构
第五讲：产品分析
第六讲：市场分析
第七讲：市场策略
第八讲：生产分析
第九讲：财务分析
第十讲：附件
第一讲：概述(executive summary)
概述是整个商业计划的第一部分，相当于整个商业计划的浓缩，使整个商业计划的精华所在。一般将概述放在最后书写，页数应控制在2页以内。
概述应包括的基本内容有：
企业的宗旨，例如：
In 20xx, ABC Corporation was created to...
Now, ABC Corporation is at a point where…
背景介绍，例如：
For many years people have…
The condition of the industry today is such that…
产品或服务及市场竞争情况，例如：
We have just completed the development of S30 – a novel
and proprietary construction tool
Compared to competitive products, our s30 can…
企业目标，例如：
Our objective, at this time, is to propel the company into a
prominent market position. We feel that within 5 years ABC
Corporation will be in a suitable condition for further
expansion, an initial public offering or profitable acquisition.
To accomplish this goal we…
管理团队和管理组织，例如
Our management team consists of 5 men and women
Whose backgrounds consist of 10 years of marketing with…
市场策略，例如：
The fundamental thrust of our marketing strategy
consists of…
财务状况和计划，例如：
In 5 years we will have… and our investors will be
able to…
结论，例如：
ABC Corporation enjoys an established track-record of
excellent support for our customers. Their expressions of
satisfaction and encouragement are numerous, and we
intend to continue our advances in the…
第二讲：现状分析(present situation)
这部分尽可能简明扼要而又全面地介绍公司的情况，以及公司所在行业的信息。
市场环境，例如：
The marketplace has been stagnant for 2 years. We are
poised now to…
产品或服务，例如：
The present stage of S30 is in the design stage.
产品生命周期，例如：
Our current product line is…
价格和利润，例如：
Current prices are… and profits are…
客户，例如：
Current customers are using our… for…
销售渠道，例如：
We have service centers, retailers, manufacturer’s
representatives…
管理团队情况，例如：
Most of our management is in place, however, we require a
production manager to complete our team.
财务状况，例如：
Current cash available is….
第三讲：目标确定(objectives)
企业目标是企业使命和指导方针的具体化和数量化，它反应企业在一定时期内经营活动的方向和所要达到的水平。企业目标的实现时间较长，一般为三到五年或者更长时间。好的企业目标具有总体性、与外部环境联系密切、有很大的激励作用、切实可行等特点。
企业的基本目标，例如：
The primary objectives of our organization are to:
A
B
C
投资收益率(ROI)，例如：
Based on a XXX% market share for our XXX product by
20xx, we estimate our return on investment to be XXX%.
财务目标，例如：
Last Year This Year Next Year
Sales
$ Volume
Unit Volume
% Increase/Decrease
Share of Market
Gross Profit
Manufacturing
Fully Burdened
Marketing Expenses
Advertising
Sales Promotion
Trade Allowances
Other
欲计将来增长、改进的目标，例如：
Other objectives we have set for ourselves include XXX.
We expect to replace (competitive/existing products or
services) by XXX% by 20xx.
We plan to add XXX (retailers, distributors, service centers)
per month/year and we will have a total of XXX (retailers,
distributors) by 20xx.
第四讲：组织结构(management)
投资者考察企业时，管理是最为重要的因素。没有一支优秀的管理团队和有效的组织模式，科技成果不可能和资本很好结合创造现实的生产力。一般需要介绍的管理人员有：总裁、常务副总裁、人事部总监、营销副总裁、财务副总裁、生产部总监。对每一位关键人员用文章一个段落的篇幅进行描述就可以。介绍组织结构时要注意以下问题：
1．主要管理人员和专业人员的发展路径是怎样的？他们具有哪些技能？
2．公司未来的组织机构是怎样的？
3．谁将成为部门领导者？
4．在哪些领域的管理应该加强？
5．报酬机制如何？
团队结构介绍，例如：
Of the XXX people who make up the development staff,
there are XXX founders who hold the following positions:
XXX, President
XXX, Vice President of Finance
XXX, Vice President of Marketing
XXX, Vice President of Sales
XXX, Vice President of Engineering
XXX, Vice President of Research
XXX, Vice President of Operations
XXX, Director of Marketing
XXX, Manager XXX Development
XXX, Corporate Attorney
管理人员描述，例如：
XXX, President
XXX Degree, University of XXX
XXX’s professional experience includes many different
areas in the XXX industry.
人力资源需求，例如：
(Company) development team recognizes that additional
staff is required to properly support marketing, sales,
research, and support functions.
第五讲：产品分析(the product/service)
产品介绍应包括以下内容：
1．产品名称
2．性能及特性
3．产品所处的生命周期
4．产品的市场竞争力
5．产品的.研究和开发过程
6．发展新产品的计划和成本分析
7．产品的市场前景预测
8．产品的品牌和专利
此外，还要从顾客和投资者角度出发回答下面的问题：
1．顾客希望企业的产品能解决什么问题，顾客能从企业的产品中获得什么好处？
2．企业的产品与竞争对手的产品相比有哪些优缺点，顾客为什么会选择本企业的产品？
3．为什么用户会大批量地购买企业的产品？
4．本公司能提供哪些购买便利？
5．企业为自己的产品采取了何种保护措施，企业拥有哪些专利、许可证，或与已申请专利的厂
家达成了哪些协议？
6．为什么企业的产品定价使企业产生足够的利润？
介绍产品，例如：
This capability for XXX is a unique feature enjoyed by
(Company) and our customers.
专利保护，例如：
Our product(s) is protected under the following:
产品价格优势，例如：
Regarding cost savings (product/service) will save our
customers money in terms of XXX.
产品测试，例如：
Completed tests have shown that XXX (results).
产品特性描述，例如：
XXX is another powerful feature. This includes XXX.
XXX saves a tremendous amount of time when XXX.
第六讲：市场分析(market analysis)
这部分内容包括行业分析、市场分析和竞争分析。行业分析包括企业所在行业概述、对行业发展方向的预测、对驱动因素的分析。市场分析的核心内容是在市场细分的基础上确定目标市场。要让投资者了解市场的规模有足够大的赢利空间和发展空间；知道市场有良好的发展前景，即所确定的目标市场在未来将会长生不衰。竞争分析中要对全部竞争产品及竞争厂家作出描述与分析。尤其要分析这些竞争对手所占有的市场份额、年销量与销售收入，以及他们的财务实力。此外还要对自己产品所具有的优势作分析，对未来市场变化趋势作预测。
介绍目标顾客购买的原因，例如：
It is easy to understand why the principal buying motives
are XXX because XXX.
计划书英文 篇2
Catering business plan
一、创业经营宗旨和理念One, entrepreneurship, purpose and philosophy 明月西餐厅的经营宗旨为：“著意求新，以客为尊”，经营理念为“极意营造幽雅、舒适、休闲之气氛，融汇西方餐馆美食”。Moon restaurant business purpose as: "deliberately Innovation, customer-oriented" business philosophy is "intended to create a very elegant, comfortable, leisure atmosphere, integrate Western restaurant cuisine."
二、市场定位Second, market positioning
1. 选址方面：明月西餐厅位于学院的美食街内，与连串的快餐店连在一起，但都作为美食街唯一的西餐厅 . 与其它快餐店所不同的是有更好的就餐环境和更优质的服务。 1 Location: the moon restaurant is located within the School Food Street, with a series of fast food together, but are as the only restaurant food court with other fast food restaurants the difference is that there is a better dining environment and better quality of service.
2. 格调方面：明月西餐厅为温馨浪漫的风格，为顾客提供优质的服务，给顾客贵族式的享受，力求营造一种幽雅、舒适、休闲的消费环境，引导消费者转变消费观念，向崇尚自然、追求健康方面转变。 2 category:the moon restaurant is warm and romantic style, to provide customers with quality service, giving customers
aristocratic enjoyment, and strive to create an elegant, comfortable and relaxing
environment for consumption, and guide consumers to change consumer attitudes, to advocate Naturally, the pursuit of health changes.
3. 校园市场环境方面：校园经济的市场有很广的发展领域，消费者也是很单纯的消费，相对外部市场竞争要小，个体经营单纯，以小投资为主，服务于在校大学生。 3 campus market environment: Campus has a very broad market economy development areas, consumer spending is also very simple, relatively external market competition to small, self-employed simply to small investment-based, service to the college students.服务于学生，应该提供最优质的服务，首先，要吸引学生的注意目光，让他们能在最短的时间来光顾本店，所运用的营销方法是多种途径的；其次，是怎样达到以下营销效果Serving the students, should provide the best quality service, first of all, to attract the attention of students eyes, so that they can in the shortest possible time to shop, and by the use of marketing methods are a variety of ways; secondly, how to achieve the following marketing effectiveness
潜在客户Potential customers
现实客户Real customers
满意客户Satisfied customers
美誉度Reputation
所运用的营销方法也是多种多样的。By the use of marketing methods are varied.
4.SWTO 分析 4.SWTO analysis
学院现有一万三千几个师生，调查资料表明他们多消费用于饮食方面占了 54.7% ，正因如此，饮食也是在学校创业首选之路。Several existing thirteen thousand college students, the survey data show that more than they consume diet accounted for 54.7 per cent,which is why diet is also the preferred way
entrepreneurship in schools.消费对象比例图如下：Object of consumption ratio is as follows:
同时在校院里经营西餐厅的 SWTO 分析图如下：While in the school yard run restaurant in SWTO analysis is as follows:
S ：美食街附近是男生宿舍最聚中的地方，偶尔去美食街的人占了全师生S: Food Street near the dorm together in most places, and occasionally go to the food court of the people accounted for the entire student
W ：大多数学生都习惯了到快餐和学校所设的饭堂就餐，对于西餐厅来说不那么的习惯，但资料表明对西餐厅有兴趣尝试的占了W: most students are accustomed to fast food and school canteen dining set, it is not so for the restaurant
habit, but the data show that the western restaurant are interested in trying to account for
O ：现时有 40.2% 师生觉得现在学校最缺的服务是就餐环境，而适合明月西餐厅设计是幽雅、舒适、休闲的消费环境，这可表明了，明月西餐厅开业后会有更受欢迎的可能性。O: At present, 40.2% students feel that the school is sorely lacking service dining environment, and suitable moon design is elegant restaurant, comfortable and relaxing environment for consumption, which may indicate that the moon, the West will be more popular after the restaurant opened possibilities.
T ：美食街有众多快餐店和学校内有五间饭堂T: Food Street, there are many fast food restaurants and school canteens within five
三．III.管理理念Management philosophy
1. 尊重餐饮业人员的独立人格1.Respect catering staff independent
personality
2 互相监督：管理层监督员工的工作，同时员工也可以向上级提出自己的意见或见解 2 mutual supervision: management oversight staff, while employees can submit their views to their superiors or opinion
3 营造集体氛围：既要上下属感受到西餐厅纪律的严明，也要关怀员工，让员工感受到来自集体的温暖，有利于加强凝聚力，提高工作积极性 3 to create a
collective atmosphere: both to subordinates feel restaurant on strict discipline, but also caring staff, so that employees feel the warmth from the collective, is conducive to strengthening cohesion, improve work motivation
4. 公平对待，一视同仁，各尽所能，发挥才干 4 treated fairly, equally, whatever, ability to play
四．Four.产品介绍Products
以西式扒类为主，结合快餐、中西炖汤、中西式局饭、皇牌主食套餐，小食天地、美颜甜品、水吧饮料等来满足消费者的需求：Western-style steak, combined with fast food, Chinese and Western stew, rice and Western Bureau, Ace staple food packages, snacks world, beauty dessert, bar drinks, etc. to meet consumer needs:
1. 推出皇牌主食套餐，经济实惠，例如：泰汁鸡扒印尼炒饭套餐、青咖喱猪颈肉扒伴意粉套餐、鳗鱼泰汁鸡扒局饭套餐等，各套餐还配有（粟米忌廉汤、油菜、热奶茶或冻柠乐），最适合校园情侣品味。 1 Release Ace staple packages, affordable, such as: Thai Sauce Chicken Indonesian fried rice packages, Green Curry Grilled pork neck with Spaghetti packages, eel sauce Thai Chicken Rice Set bureau, etc. Each package comes with (corn bogey Lian Tang, rape, hot tea or iced lemon music), the most suitable campus couple taste.
计划书英文 篇3
精编资料
商业计划书模板---英文版BUSINESS PLAN TEMPLATEBUSINESS PLAN[My Company]123 Main
StreetAnytown, USA 10000123-4567[Your Name][DATE]TABLE OF CONTENTS...
商业计划书
商业计划书模板---英文版
BUSINESS PLAN TEMPLATE
BUSINESS PLAN
[My Company]
123 Main Street
Anytown, USA 10000
123-4567
1
[Your Name]
[DATE]
2
TABLE OF CONTENTS
Executive Summary .......................................................................................................................................... 1
Management ..................................................................................................................................................... 2
[Company] History ............................................................................................................................................. 5
[Product/Service] Description ............................................................................................................................ 7
Objectives.......................................................................................................................................................... 9
Competitors ..................................................................................................................................................... 10
Competitive Advantages ................................................................................................................................. 11
Innovation ........................................................................................................................................................ 13
Pricing ............................................................................................................................................................. 14
Specific Markets .............................................................................................................................................. 15
Growth Strategy .............................................................................................................................................. 16
Market Size and Share .................................................................................................................................... 17
Targeting New Markets ................................................................................................................................... 18
Location ........................................................................................................................................................... 19
Manufacturing Plan ......................................................................................................................................... 20
Research & Development ............................................................................................................................... 21
Historical Financial Data ................................................................................................................................. 22
Proforma Financial Data ................................................................................................................................. 23
Proforma Balance Sheet ................................................................................................................................. 26
Cost Control .................................................................................................................................................... 27
Effects of Loan or Investment ......................................................................................................................... 28
Attachments .................................................................................................................................................... 29
3
Executive Summary [My Company] was formed as a [proprietorship, partnership, corporation] in [Month, Year] in [City, State], by [John Doe] in response to the following market conditions:
[Startup, growth] opportunities exist in [Product/Service].
The need for use of efficient distribution and financial methods in these overlooked markets.
[I/We] have several customers who are willing to place large [orders,contracts] within the next three months.
Several other prospective [customers/clients] have expressed serious interest in doing business within six months. [I/We] previously owned a company that was active in the widget markets. Over the past few years I spent much time studying ways to improve overall performance and increase profits. This plan is a result of that study. The basic components of this plan are:
1. Competitive pricing
2. Expand the markets
3. Increased advertising
4. Lower our unit costs,
5. Thereby achieving higher profits.
1. Sign contracts
2. Increased advertising 3. Increase office staff
To this end, [I/we] need investment from private individuals and/or companies. A total of $XXX is
being raised which will be used to finance working capital, plant and equipment. The company will be incorporated and common stock issued to investors. The company will be run as a [proprietorship, partnership, corporation].
Financial Goals Sales Net Income Earnings per
share
Year 1 $25,000 .01 Year 2 $250,000 .12 Year 3 $375,000 .14
1
Management
[Name] [Title][Experience]Sales growth from zero to $1,000,000 in five years.Led market in market share - 30%.
Formulated advertising budgets & campaigns.
Pioneered new distribution channels. Established national sales force.
Established national repair & service centers.
Brought new and innovative products to the market.
Designed point-of-purchase materials.
[Education}
University of Boston
Boston, MA
B.A. - Computer Sciences
President
John Q. Doe, Chief Executive Officer, and Director since February 1988 and President since January 1990. Mr. Doe was the founder and Chief Executive Officer of the original operating company known as Random Excess, Inc. He has had experience in the widget field with his own firm, John Doe Co., of Oshkosh (Wisconsin), from 1980 to 1987. This firm was sold to FatCat Widgets, Inc. in 1987. Mr.2
计划书英文 篇4
二十一世纪是一个科学文化快速发展、国际交流不断增强的时代，而英语作为国际通用的语言，其地位就愈加重要。为了使大学生们在学好中国语言文化的同时加强对外国语言文化的了解，在多方位的比较中加深对人类文化的理解，增强人文素养，提高综合素质，浓厚校园文化氛围，提升同学们学习英语的热情和兴趣，校学生会女生工作部和留学工作部特此策划合办英文征文大赛。
一·活动宗旨：
征文活动将本着为同学服务，为校园服务，为文学服务的宗旨。将我们的情感与才能通过我们自己的文笔展现在众人面前，
二·活动主题：
1针对中西方文化的不同，谈谈你的看法
2针对神舟七号的升空，谈谈你的感想
三·活动目的：
展示英语才能，传播青春时尚
四·活动内容：
本次征文活动，能够丰富校园文化生活，营造校园英语学习氛围，为校园原创作品提供一个展现的舞台，让我们的才能有一个挥洒的空间，让一股清新的文学风弥漫在我们的菁菁校园。因此，本次活动现面向全校同学征集稿件，为同
学们提供一个表达自我，展现自我的舞台。
五·活动安排：
1 活动宣传：
由女工部与留学部拟定关于活动时间地点及参与方式的通知，交 由宣传部制作宣传海报，在全校范围内张贴宣传。
2 活动时间:
(1）稿件征集日期：10月21日至11月5日
（2）结果公布日期：11月10日
3 交稿地点：
校学生会女工部及留学部办公室
4 活动形式：
本次活动将在全校举办，以保证我们参加本次大赛稿件的广泛性。后请参赛选手按照规定的截稿日期将稿件交给女工部或留学部办公室。
5 活动要求：
1本次活动本着公平公正的原则进行。
2投稿文章主题可从活动主题中任选一个，题材不限。
3投稿文章内容积极向上，必须为原创作品，不得抄袭、套改。
4稿件请注明作者的真实姓名及详细的联系方式。
六·奖项设置：
一等奖 3名 荣誉证书
二等奖 5名 荣誉证书
三等奖10名 荣誉证书
优秀奖20名 荣誉证书
七·评比方法：
1将所交稿件由两部合作进行初审，审核的主要目的是参赛者所提交作品的真实性和可读性。
2最后由学校教师统一评判，筛选出最终的优秀作品。
八·结果公布：
将以海报形式在全校范围内公布获奖名单及获奖作品。
校学生会女工部
xx年10月19日
计划书英文 篇5
I am a student, graduated from BaoYang middle school, Nanning, GuangXi autonomous region, in 20xx. I am still studying in high school now, because I was not eolled by the ideal university last year. Recently, I have a dream to study abroad. Then I search online and find that it is more convenient and suitable for me to go to New Zealand for study.
First, New Zealand is a multicultural country, which has the most advanced education in the world. Second, the tuition is lower than other countries’, which I think is more reasonable for me. Finally, the climate of New Zealand is similar with the climate of the South of China. Considering above reasons, I told my parents my plan on going to New Zealand for study, and my parent agreed with me.
As a girl, I like preschool education since I was young. Nowadays, Chinese parents, who want their children to get better education, pay more attention to preschool education. If I study specialized curriculums on preschool education, I will go back China and work hard on preschool education after leaving college.
My plan is as follows: first, I plan to study English in language institute for about a half year in New Zealand. Then, I will study specialized curriculums on preschool education.
I believe I have the ability of study abroad, because I have finished all high school curriculums. Besides, my parents both have job and have rich income, so they will support me to finish my study. After finishing my study, I will return to my homeland and work on preschool education, so as to realize my life value.
我是江苏省南京市XX中学20xx年高中毕业生，由于未被理想大学录取，我一直在XX中学复读。自20xx年起，我受同学的影响，产生了出国留学的念头，于是我通过上网了解到去新西兰留学有比较多的优势。
首先，新西兰是一个多元文化的国家，具有世界先进的教学水平；第二，留学费用比其他国家较低、较合理；第三，气候也与我国南方差不多。因此，我向父母提出拟到新西兰留学的愿望，得到了父母的支持。
因为我是女孩子，从小就喜欢幼儿教育。且现代中国的家长对小孩的教育要求比较高，我如果能到新西兰学习幼儿教育专业课程，学成回国后一定能在幼儿教育事业上有作为。所以，我决心到新西兰留学，打算先用半年的时间到语言学院专修英语，过好语言关，再进行幼儿教育专业课程学习。
我相信我已经过三年高中课程的学习，又经过一年的复读，在学习能力和知识水平上有了一定的基础。同时我父母都有固定的工作和较丰厚的收入，在留学经费上也会得到父母的全力支持。因此，我一定能较好地完成留学课程。学成回国后，我一定能实现我从事幼儿教育的愿望，并能在幼儿教育事业上实现我的人生价值。
计划书英文 篇6
A Business Plan of Promoting MOOCs among Chinese High School
Students----
Advancing the links between Chinese college and high school education
___________________________________________________________________________________
1. Introduction
China still uses the most traditional educational systems[2]. The Chinese Ever since MIT and Havard employed government is now slowly supporting the MOOC(Massive Online Open Courses), it use of MOOC as it gradually become is leading the revolutionary changes of market-oriented and globalized. We believe traditional education systems[1]. MOOC MOOC's innovatives ideas will bring a has been accepted by many prestigious trend to the future forms of education[3]. institutions of higher education. However,
developing countries such as India and Most people believe that the quality of
educational systems are proportional to its Only 23% of people from age 18-22 have price. But nowadays, as more and more graduated from university in 20xx[4]. university implement MOOC and its Therefore, a change is needed, and MOOC policies of sharing informations, better comes right in place.
education can be accessed cheaper and
easier.
-Because MOOC is online based, it is in fact a new market, indicating huge The world is become more interconnected potentials such as pricing on premium with internet and other forms of courses, advertisements, paying to ask communication tools each day, therefore, professionals online, and etc. If online courses such as MOOC will most implemented, the price for coruses could likely be implemented by more and more be very low to attract a large amount of institutions. It is possible that one day students in China.
many Chinese institude will also use its
ideas. Since MOOC is becoming and seen -Teachers are a waste on human resources as such an important system of education because teachers have to cover the same for the future, we will discuss its use in materials each year for new students. With Chinese universities, high schools, and the implementation of MOOC, it is most colleges, and others values such as its likely that the number of teachers could be market potential, influence, availability, greatly
and feasibility in this paper.
Potential
reduced. Therefore, schools' expenditure could be reduced. Students will also have more free time because they constricted area, for example, listening to a lecture in the metro. 1.2 Use of MOOC and its Market can listen to courses and lectures in a less
The cost for premium or high-level
education in China is lavish, and is not -
accessible for people in the lower class.
Preliminary cooperation among Chinese autonomy,
firstly ensure the authority diversity, openness, and Top Universities and Coursera would interactivity allow an instructor to assume and the role of facilitator with learners actively practicability of the course resourses. Also, interacting with other students. “Most the three self-admission alies among significantly, MOOCs build on the Chinese Top Universities is, to some extent, engagement of learners who self-organize the tacity approval of the current mode in their participation according to learning which universities perform mutual goals, prior knowledge and skills, and cooperation.
It has make it easier to build common interests” Therefore, active China’s MOOC system. Although the engagement and interaction are key development of China's Internet is MOOC instructional methods[5]. MOOC's gradually becoming the forefront of the use of the makes its accessibility is much world, China still lacks technological higher than of traditional educations and innovation in its online market.
The result reliable and recognized by most companies of implementation of MOOC is dependent because of fast development of IT.
There on a country's situation and condition, as a are still many unrecognized gaps and country with congenital national conditions, inadequates in the Chinese internet/online the great potential of MOOC in China will education market.
likely create the world's leading MOOC
running system High School-University 1.4
link mode?
1.3
MOOC's competitiveness advantages Management and profitability forecast 1.4.1 Management and The basic management should be done by Universities, businesses, high school, government in a joint and consensus way. MOOC have considerable advantages that Business and co-operations should should are unparalleled compared to traditional be responsible for resources and funds, education.
Connectivism values schools and colleges will take MOOC into
practice,
and and the government are great market opportunities to explore, such responsible for the overall coordination as producing online courses, trustee of supervision necessary. Capital courses and the utilization of data in the
and establishment of MOOC platforms. This is requirements include making
developing of the curriculum and courses, also a important reason of our motivation marketing, maintenance, advertisement, for promoting MOOCs among Chinese and funding during the beginning of early high schools.
developments of MOOC.[6,7]
1.4.2 Profitability forecast
Entrepreneurial organization Profits will be gained once courses and study materials are published online. 2.
Partnerships with institutions, digital co-overview
operations, sponsors, and advertisements Purpose: Better education that serves the could also generate income. people
In the earlier stage, profits mainly come Name of the organization: from bonuses of the operation of MOOCs. Development Department of Chinese In the later stage, profits mainly come from MOOCs
the bonuses of ipo(initial public offerings). Goal: The promotion of MOOCs among The maturity stage of a MOOOC platform Chinese high schools and the in China should be a completed industrial
chain: technology, funding, application
and teaching resources in the front end;
companies that admit the learning
experience of MOOC learners and provide
The fact is, China has yet to fulfill the
requirements of this completed industrial
chain. Meanwhile, internet business has
advancement of the links between Chinese high school and colleges education job opportunities for them in the back end. Business strategy: Introduction of foreign experience for domestic development; applies the principle of from top to bottom and from sample to the whole; promotiong of the large-scale educational resources sharing integration of MOOC platforms and efficiently. By introducing MOOCs, diversivication of resources.
Facilities needed:
courses for high school students could be advantageously shared through the network, embodying the central idea of MOOCs, which is massive and online.
Colleges and high schools for trial
operation ( schools in the early centers of 3.1.2 -The "Long-term Education Reform MOOCs, see 4.3 Assessment of the and Development Plan (20xx-2020)" marketing ability and 5.1 Marketing mentioned the role of technology, plan); foreign and domestic pioneer technology-driven reforms, and the enterprises; education departments of importance information technology in governments.
3. Products and Services
3.1 Background of research and development
education. It also mentioned that "IT has a revolutionary impact on the development of education''[8] and was highly recognized by the educational department and plan to speed up this process as one of 10 major aim of the plan because informatization is an inevitable trend and period for the future development of
3.1.1 - Presently, the promotion of MOOCs Chinese education. has gained relatively low popularity among Chinese senior high schools due to inadequate introduction, attracting only a few numbers of students in mostly elitist high schools of more developed regions. Moreover, current courses aimed at high school students specifically fail to realize
3.1.3 -The current education reforms proposed convergence between university and high school is a breakthrough in China's education reform[9,10]. WeiHe Xie said ,''The current breakthrough in educational reforms proposed is the
convergence between university and high school. One of my basic proposals is to broaden the college and high school trend of convergence with the way of reform. A change to broaden the basis of high school is needed. Including the convergence mechanism to strengthen cooperation in universities and high schools, in order to truly produce innovative and talented students.''[11].
Promoting classes without division between liberal arts and sciences subjects is also the future direction of education reform, particularly important for reforming Chinese College Entrance cover a wide range of college majors, will play an important role in fostering high school students’ understanding about college majors as well as improving their future professional skills.
Most Chinese teachers stick to traditional teaching methods with a low level of
application of educational technology in classes; students participate in the learning process with a lack of interaction, which thinking and communication abilities.
communications as well as collaboration contribute to the broken links between these two educational institutions. Promoting dialogues and strengthening cooperation are fundamental to advance the links between them.
3.1.5-Recent practices of MOOCs credit systems In Europe,
Credit Transfer and Accumulation System (ECTS) presents an opportunity to transform MOOCs – free, standalone courses – from academic novelty to meaningful qualifications. The ECTS is a standard for comparing student attainment and performance in higher education institutions across Europe. Under the
articulation mechanism, which is the basic obstructs the development of critical
the relationship between the university and 3.1.4-Inadequate and inefficient establishment of diverse and differentiated between high schools and colleges Examination. Meanwhile, MOOCs, which system, students can transfer credits for study already completed towards an appropriate equivalent degree in any of the 53 countries that have ratified the Lisbon Recognition Convention.
On the other hand, within Mainland China, the development of MOOC platforms has provided insights of forming a brand new MOOC credit system between Chinese colleges.
With the publication of Qinghua University’s MOOCs platform, “Xuetang Online”vice principal of the elitist university, professor Yuan Si concluded that realizing mutual credits recognition would no longer be unreachable.
To summarize, recent practices have revealed the significant potentials of building a strong MOOC credit system for not only Chinese colleges, but also the high schools.
3.2 Product patterns and development plans
Development plan one Abstract:
Advancing links between high school-required courses and college MOOCs by strengthening cooperation between colleges, high schools and MOOC development companies. The advancement mainly serves to provide a more suitable syllabus for high school students and thus improve the efficiency of learning. Development model:
Led by colleges and high schools, college and high schools are the main participants researching the following tasks: a. Adapting the degree of difficulty of college MOOCs to the proper level of understanding of high school students; b. Adapting typical learning methods in colleges, including independent learning ability and critical thinking ability to those of high schools’;
MOOC development companies enlarge investment in technological innovation to further address the following tasks: a. Providing more individualized and interacted learning experience of high
schools;
b. Fulfilling high school students’ needs for entertainment while maintaining the quality of courses; Development plan two Abstract:
Promoting high school students’ participation in college for-credit MOOCs and mutual recognition of credits between colleges and betwixt colleges and high schools, thus facilitates the forming of MOOC college-high school credit system. Development model: -Ensures the validity of identity authentication through:
1)Establishing proctored examination centers which organizes MOOCs final examinations at stated times every year ( one time in the first year recommended)
as between colleges and high schools through:
1) Promoting mutual recognition between existing Chinese colleges alliances (the Three Alliances for example) as the first step
2) Recommending the government to build a specified and feasible college-high school credit transfer mechanism nationally
3. Enlarges the number of target audiences by:
1) Increasing budgets in advertisement by colleges and high schools
2) Promoting mutual recognition between regions (the existing Chinese colleges alliances for example)
4. Establishing high school MOOCs learning community by:
2) Improving the technical level of identity In the light of the successful running of the
biggest MOOC learning community authentication
3) Improving the technical level of online remote proctor
2. Promotes the mutual recognition of
presently in China, the guokr learning community it is of vital to endeavor to developing “small platforms” (MOOC learning community
MOOC credits between colleges as well apart from building the “big platforms”
(MOOC platforms). It serves the goal of maximizing the benefits socialization learning.
Development mode:
Basically, colleges, high schools and MOOC development companies cooperate on the creation of high school MOOC learning community. The major task for high schools is to enlarge the participation of high school students and the one for colleges is to provide adequate academic guidance in the community. Besides, MOOC development companies are required to strengthen technological innovation and systematic maintenance in order to provide more individualized and interactive learning experiences for participants.
Online MOOC learning community 1) Creating online clustering community and increasing budgets in perfecting the automated complementary learning tools
2) Creating incentives to encourage
academic conversations between students and providing highly individualized learning experience 3) Strengthening teachers’ academic guidance for students
4) Completing the database of students’ learning experience, improving technology of data analysis to analyze the participant’s habits in learning and monitor the progress more astutely, as well as to give feedback more promptly 5) Perfecting the existing feedback system 6) Perfecting the existing teaching modes Offline MOOC learning community 1) Establish experimental learning base in high schools or colleges with reference to past experiences such as learning club or salons in order to facilitate academic dialogues offline a. Organizes MOOC learning forum for high school students, MOOC teacher seminars and MOOC developer seminars regularly both online and offline
Development plan three Abstract:
While required courses are still dominant teaching experience
in high schools’ syllabus, teachers exploits d. Summarizing the practices of applying MOOCs as a complementary tool to teach MOOCs to high schools in different certain area of knowledge (especially those closely related to certain college courses). This is aimed at developing students’ interest in learning required courses, facilitating understanding of required subjects and providing them insights of college majors.
a. Collaborating with high schools, MOOC development companies provide teachers with informizational skills training to facilitate their adaptation to more automated and internet-based educational tools
b. Recommending the government to construct the teacher advancing system and to support the advancement of teachers’ informizational skills in other forms
c. Enlarging budgets in technological development to improve information processing ability of MOOCs; conducting large-scale in-depth interviews MOOC teachers to create more convenient and individualized
regions and thus writing the guide book about application of MOOCs in high school required courses by MOOC development companies 3.3 Function of the product
This product is designed to facilitate the promotion of MOOCs among Chinese high schools and advance the links between Chinese colleges and high schools. Advancing links between high school-required courses and college MOOCs, promoting high school students’
participation in college for-credit MOOCs and enlarging the application of MOOCs in high school required courses altogether will exert significant influences on advancing the links between Chinese high school and colleges. To be more specific, the functions of this product is shown as follows: a. Basic functions
1) Fulfils high school students’ huge demand for more diverse classes
2) Complements the current educational resources
3) Promotes the development of communicational skills and critical thinking ability of students through feedback.
4) Bolsters communication between different educational institutions and promotes the sharing of educational resources nationwide b. Additional function
c. Fosters understanding of required courses
d. Facilitates high school students’ recognition and planning of college majors
e. Encourages academic communication between high school students’ and between high school students’ and college students
f. Performs as the preliminary studies of constructing college-high school MOOC credit system nationwide g. Promotes the informization and modernization of education
h. Promotes the “localization” of MOOCs
4. Market Analysis Summary 4.1 Brief summary of time period i. The embryonic period: five years [13]..
ii. The period of rapid growth:
Promotes among other colleges and high schools; estimated: three years.
iii. The period of growing maturity of the mechanism:
Popularized among Chinese educational institutions and seeks for a new level of innovation and promotion.
4.2 Time period
Period one (the embryonic period)
Market objectives:
Finishes the construction of MOOCs in top universities and starts the trial operation of college-high school MOOCs credit system.
Estimated: five years
comprehensive analysis of data and prompt Targeted mainly at top colleges; estimated:
The first year:
a. Seeks cooperation with foreign and domestic outstanding universities on educational resources sharing; b. Finishes the preliminary construction of
a. Under government's approval, starts the trial operation of college-high school credit system in experimental schools and establishes student data files under the agreement of school and agencies.
independent MOOCs platform in
conjunction with the government's work; The fourth year: c. Advertises to win audience;
d. Cooperates with high schools who sees its potential;
The second year:
personnel training to pilot schools a. MOOCs are expected to be reachable in where the online courses have taken shape;
b. Starts the trial operation of studying
MOOCs as elective courses in different Period two (the period of rapid growth) classes separately; students’ academic Market objectives: performance in these courses will be
used to evaluate their academic After meeting the requirements and funds proficiency and transform into credits needed by MOOCs, its development is with
The third year:
a. Expands audience and attracts more universities and high schools for cooperation as MOOC gradually become more mature and earn greater reputation at the city level in China.
a. Provides corresponding hardware and The fifth year:
most provinces around China; promotes the integration of MOOC platforms in different areas of the country.
corresponding school-specific expected to enter a period of rapid
expansion where the number of high schools participating in MOOCs increases significantly, as the links between high
policies;
schools and colleges are gradually starts necessary redistribution of MOOC advanced. This period is also regards as the educational resources and coordinates the critical three-year development period.
development nationwide.
Period three(The period of growing
The sixth year:
With growing competition and cooperation maturity of the mechanism): between MOOCs in different regions,
Market objectives:
different radiation range takes shape and region-specific college-high school MOOC i. credit system are expected to be driving to the maturity stage.
ii.
The seventh year:
a. The gradual formation of a polycentric pattern of Chinese MOOCs platforms of different regions; different MOOC centers establishes steady partnerships with leagues of colleges and high schools;
b. Sets up supervising instituions and instituions in charge of students’ data files collaborating with the government; The eighth year:
With guidance of the government and
Presently, coursera, edX, and Udacity, forms three leagues of colleges that produce MOOCs. On the other hand,
Realizes the stage of maturility of MOOC platforms and MOOC mechanisms;
Focuses on the perfection and updating of MOOCs in the later development phases;
iii. Enlarges its influence and obtains more diversified educational resources by promoting Chinese MOOC mode to other areas in the world;
4.3 Assessment of the marketing ability
comprehensive analysis of the market trend,
Based on the analysis of the current major MOOC platforms and the Chinese three major college leagues of independent recruitment, four centers are estimated to become future MOOC centers. Beijing, Shanghai, Pearl River Delta Center, and Chengdu are the four candidates of best potential.
With consideration of the current division structure of Chinese IT (Information
1. The introduction of foreign experience for domestic development: In the light of foreign company-college cooperation mode, develops the independent capability of domestic IT companies to attract greater maket shares.
2. Achieve the goal of enlarging influence from sample to the whole and from top to the bottom:
Domestic top universitis take the leading
Technology) industry and different level of role in seeking cooperation with development varied by regions, universities in different regions; participating schools and companies will apply the principle of “From each
Domestic outstanding universities take the
according to his ability, to teach according leading role of seeking cooperation with to his need”: Sets up region-specific high schools with the potential of the trail network platforms, builds practical software facilities, provides storage,information service and staff development training based on local conditions; also the number of competing companies in the market will be decided according to the assessment of factors above.
5 Marketing Strategy 5. 1 Marketing Plan
opertion of having MOOC courses and running MOOC college-high school credit system;
Starts in several outstanding schools (colleges and high schools) and gradually introduces the mature mechanism to regions around; also sets up corresponding centers and forms distinctive radiation range;
3. Promoting the integration of platforms and diversivication of educational resources:
Enlarges the market by integration and perfection of MOOC platforms to attract larger number of IT companies and cooperative schools;
Discloses most college courses to the public in order to promote the
diversivication of educational resources; also perfects the division of labor of different schools in the MOOC platforms based on the distinguishing academic fields or majors of each school, which aims at maximizing the utility of educational resources on MOOC platforms;
5.2 Planning and development plan Provides educational resources (courses and learning materials) by the institutions of higher learning, with technological
support provided by network companiesin oder to build MOOC platforms and online student archives. Archives should have a backup host in the school’s education sector and government’s networks; the use of archives wil follow the agreement between the government, universities and enterprises agreed. (prohibitted from any
The development plan of MOOC development companies are divided in three parts below:
1. In the intial stage, develops Chinese college-high school MOOC platform, followed by uploading online courses of various field and curriculum, and updating information or new study materials. 2 in the meduium stage, sets up online student archives and develops the academic mentoring systemwhich provides specific advice on students’ academic performance. 2.
3. Develops the derivatives of MOOC, such as MOOC based library, MOOC
based interactive learning multimedia
systems and individual creation of courses. 6.2 Management plan overview
6.1 Consititution of the management team:
School authorities(three): Director of courses recording (one) School Directors Operations Explorer Enterprise Square (5):
CEO (Chief executive officer) similar to the general manager, CEO, president, corporate legal representative.
COO (Chief operating officer) Executive General Manager, COO similar CFO (Chief financial officer) chief financial officer, general manager of similar financial
CTO (Chief technology officer), CTO similar Engineer
Collection and distribution of CIO (Chief information officer), chief information officer in charge of corporate information
A.CEO and school directors make final decision on important affairs about the operation of MOOC platforms.
B. Director of courses recording, CTO, and CIO make decisions on regular construction of MOOC platforms. C. Operations Explorer and CIO, CFO, COO decide on the daily operation and development palns of MOOC platforms. D. In the school, the Director of courses recording regularly reports the working schedule to Operations Explorer; Operations Explorer reports the financial conditions and construction schedule to school directors.
E. Internal party follows the normal mode of operation and management.
7. Research of the developing process 7.1. Source of funding and technology in the early stage of startup
Notes that the budgets in this part of the business plan are calculated based on the formula below with detailed explanations.
The COP formula is:
Fixed costs (FC) + variable costs (VC) divided by number of units = production cost per item
In this case, fixed costs refer to the costs that do not change based on the number of products produced, which includes the rent paid for building, employees’ salaries and utility costs.
a. Source of funding:
1) Government: Provides certain percentage of infrastructure building subsidies
2) MOOC development companies: Take charge of costs of systematic maintenance and courses production; colleges and companies take corresponding responsibility on the basis of mutual commercial agreement b. Source of technology: In the initial stage, foreign MOOC developers are the main provider of MOOC technology and Chinese underwriting companies such as Netease focuses on its promotion. With greater
phases, Chinese colleges and MOOC development companies will be capable of developing MOOC platforms independently
7.2. Utilization of funding, improvement of technologies and their timetable in the early stage of startup a. Improvement of technology
1) Infrastructure building, which primarily focuses on holding online courses;
Estimated Cost of Production Budget:
2) Hardware storage manager needed for building online database of students’ learning experience;
Estimated Cost of Production Budget:
3) Long-term research budgets for academic mentoring system;
Estimated Cost of Production Budget:
4) Research and development expenditures for derivative programs of MOOCs
Estimated Cost of Production Budget:
support financially and strategically in later b. Marketing
1) Development expenditure for cooperation with foreign MOOC platforms and participating colleges; Estimated Cost of Production Budget:
2) Trial operation of promoting MOOC to local high schools (adjacent to the headquarters of the company); Estimated Cost of Production Budget:
3) Enlarging influence by advertising through mass media;
Estimated Cost of Production Budget:
4) Keeping necessary level of cash liquidity by managing flows of capitals,
Estimated Cost of Production Budget:
8. Financial analysis
Note the expected income refers to the net income or net profits.
8.1. Budgets of programs in the early stage (see 7.2. Utilization of funding, improvement of technologies and their timetable in the early stage of startup) 8.2 Estimated income a. Fees of courses;
Expected income: b. Issuing of verification; Expected income:
a. Charges of derivatives of MOOCs; Expected income:
b. Franchise fees for technological sharing; Expected income:
8.3 Distribution and utilization of expected income
a. Construction of MOOC platform and production of courses, Estimated:
b. Development and perfection of other functions of the platform, Estimated:
c. Marketing programs, Estimated:
8.4 Improvement plan of the financial management system
a. Forming an operational college-company financial model with reference to specific commercial agreement; b. Utilizing and perfecting the existing
online payment system; c. Opening discussions with the government on specific financial certification process;
9.Opportunity and Risk
9.1 Feasibility evaluation (advantages and disadvantages)
Assessing advantages:
1. Goes with the tide of global development of MOOC (Massive Open Online Courses)
2. Conforms to the current structural reform of Chinese education, noteworthily the reforms of Chinese College Entrance Exam
3. Supports the integration of regional educational resources, fosters academic exchange and furthers educational equality within the country by promoting the educational resource sharing 4. Strengthens the links between
Chinese senior high schools and colleges by reforming traditionally disparate learning methods between these two institutions, advancing senior high school’s sense of recognition of college majors and their ability to undertake college courses
5. Reforms traditional teaching ideals and patterns of teachers, thus promotes educational innovation and modernization through advancing teachers’ informatization skills
6. Market potentials as analyzed in the earlier parts. (See for reference)
Assessing disadvantages:
1. Regional educational development discrepancies and different levels of promotion of MOOCs among senior high school students may exacerbate current educational inequality between regions. And
relatively low-income individuals may lack the capability to afford computers or other necessary equipments to access to MOOC platforms, meanwhile, schools in impoverished areas may be exposed to instable network connection due to financial dilemmas. To tackle these problems, it requires the government to make feasible, region-specific or community-specific arrangement of resources input and planned performance in the process of formulating plans for the informatization of education.
2. Putting the Chinese senior high school-college MOOC credit system into practice may encounter difficulties including realizing absolute equality, as technological barriers remain to eliminate all forms of plagiarism. 3. Over internationalization of education may on the other hand stifle the continuation and
development of Chinese traditional culture
4. Obstruction in the promotion may include the following aspects:
a. Uneven qualities of different MOOCs
b. Possible repetitive use of educational resources in MOOC platforms
c. High cost of traditional agents of network
d. Technological barriers
e. Inadequate social awareness and accepetance
5. Personalized online learning experience requires innovation in relevant technologies
6. Pure online learning may lead to inadequate moral education for senior high schools adolescents and impair their social functioning with lack of face-to-face communication.
Conclusion:
With thorough consideration about the
opportunity and risks of this business, we
draw the final conclusion that by actively its potential losses. As analyzed in the earlier parts of this business plan, this business will introduce a new level of quality in Chinese education, particularly in advancing the links between senior high schools and colleges. And it is estimated to become a world-known brand over the promoting MOOCs in Chinese senior high next ten years.
schools, its estimated benefits far outweigh
References.
[1]Lori Breslow, David E. Pritchard, Jennifer DeBoer, Glenda S. Stump, Andrew D. Ho, Daniel T. Seaton - Studying Learning in the Worldwide Classroom Research into edX’s First MOOC. Research & Practice in assessment, Vol-8, Summer 20xx.
[2]Veronica Diaz, Malcolm Brown, Stephen Pelletier -Learning and the Massive Open Online Course, Educase - A Report on the ELI Focus Session, May 20xx.
[3]Jiahua Wang, Jing Wang - MOOC- and its value of a gloabalizing education system to China. Accenture.
[4]Uwe Brandenburg, Jiani Zhu - Higher Education in China in the light of massification and demographic change. Arbeitspapier Nr. 97 ,Oct, 20xx.
[5]Xin Chen, Deborah R. Barnett, and Casheena Stephens- Fad or Future: The
Advantages and Challenges of Massive Open Online Courses (MOOCs) September, 20xx.
[6]Brynn Zuccaro – The Small Business Online Marketing Guide, Tips + Advice to Grow Your
Business Through Online Marketing.
[7]Rieva Lesonsky - The Entrepreneur’s Guide to Doing Business Online. Entrepreneur magazine.
[8]Long-term Education Reform and Development Plan (20xx-2020) Xinhua News Agency, Beijing, July 20xx.
[9] The Ten Hot Spots in Chinese High School Education 20xx. Journal of High School Education – New years special vol 7, December 20xx.
[10]Quick educational news(jiao xue kuai xun) Vol,212. Zhejiang University Senateof Academic Affairs. June, 20xx.
[11]Fourth Summit of Famous Secondary School Principals, May 20xx, China Education Daily.
[12]Zhang Xiuping - The Combination of Traditional Teaching Method and Problem Based
Learning The China Papers, Vol. 1, October 20xx
[13]Email chat with co-school director of Shanghai Tsinghua University.
【计划书英文六篇】相关文章：
2.计划书英文8篇
3.计划书英文三篇