学习目标
1． 词汇： advertise， share， persuasive，product, service, promote, place, intended, educate, welfare, complete(ly), lie, claim, aware, toothpaste, breath, cure, customer, connect, trick, creative, public, lead, nationwide, campaign, drug, deal, social, commit, smart, satisfied, publisher, unique, senior, choice, recommend, purchase, copy, sweet, sales, bar, packaging, update, design, unforgettable, fashionable, convenient, continuously, functional, filling, available, various, particular, goal, target, media, mailing, determine, appeal, react, gather, approach
2． 词组、短语：be used to，be satisfied with, encourage sb. to do sth., post sth. on the school website, learn about, do some research on, have information to do sth., share sth. with sb. pay for, do sth. for free, be intended to do sth., educate sb about sth., tell sb. the truth, protect sb. from, be aware of, even if, be proud of, feel good about, connect sth. to, play trick on sb., serve the public, be meant to do sth., lead(live) a …life, deal with，believe in sth., publics service projects, Project Hope, school every child, be smart about, be supposed to do sth., persuasive language, exciting images, be popular with, market share, sales targets, market leader, be of high quality, sales figures, for the benefit of, have a goal, get sb. to do sth., create the right message, care about, be concerned with, affect one’s life, get the message across, depend on, come up with,
3． 语法、结构：direct speech and reported speech 直接引语和间接引语
4． 技能指导 ：
1） read expository writing
2） write an advertisement and develop an advertising campaign
合作探究
Welcome to the unit
I． Read the following and tell what they are for:
1. Home-care helper for disabled woman in her downtown home, provide personal care and recreation, 10 a.m. to 6 p.m., five days a week.
824-3174 between 4 and 7 p.m.
2. Large bedroom in shared house, close to downtown and University, off-street parking, on bus route, park with tennis courts across the street.
824-2723 or 823-0236.
3. 11 a.m. to 2 p.m.
complete
Pasta Dinners
$28.5
Tel: 422307
4. Tent--￡35
Nylon, blue and green; lm high, 120cm wide,
190cm deep (for two people)
Portable CD player--E60
With radio, stereo headphones, case. No batteries.
16cm x 13cm x 6cm. Weighs 2kg
5. Save 25%
All
men's
pajamas
II． We have two basic types of advertisements. One is A commercial advertisement (CAs商业广告), and the other is Public service advertisement (PSAs公益服务广告) . Read and enjoy the following advertisements and decide which are PSAs and which are CAs.
1) Make it possible with Canon. 佳能数码相机广告
2) The daily modern 日产（尼桑）汽车广告
3) Planned Parenthood
Children by choice, Not by chance
4) There’s no better way to fly. 德国汉莎航空
5) The power of dreams 本田汽车广告
6) Make Poverty History
7) Like no other 索尼产品广告
8) Take TOSHIBA, take the world.
9) One by one they step forward: a nurse, a teacher, a homemaker. And lives are saved.
10) We can beat extreme poverty, starvation, AIDS. But we need your help
11) The choice of a new generation. 新一代的选择。--百事可乐
12) Ask for more 渴望无限--百事流行鞋
13) Impossible made possible 使不可能为可能--佳能打印机
14) We're not asking for your money; we're asking for your voice.
CAs：______________ ________________ ________________
______________ ________________ ________________
______________ ________________ ________________
PSAs: ______________ ________________ ________________
______________ ________________ ________________
______________ ________________ ________________
Reading & discussion
Read the passage of Reading and decide the main ideas for each paragraph after discussion.
Para1 __________________________________________________________
Para2 __________________________________________________________
Para3 __________________________________________________________
Para4 __________________________________________________________
Activities and discussion
I. Learn to design some questions，express your opinion and state the views.
Q1： _________________________________________________________________
Q2： ________________________________________________________________
Q3: ________________________________________________________________
Q4: ________________________________________________________________
II. Try to join your main ideas together with some other sentences to form a summary of your Reading.
____________________________________________________________
____________________________________________________________
____________________________________________________________
____________________________________________________________
____________________________________________________________
____________________________________________________________
____________________________________________________________
____________________________________________________________
____________________________________________________________
____________________________________________________________
____________________________________________________________
____________________________________________________________
Words and expressions
3．研析：
词汇
1. share n. 一份（报酬、责任、权利等），股份，
If you want a share of the pay, you’ll have to do your share of the work.
如果你想得到一份报酬，就得做好你该分担的那一份工作。
She owns 5000 shares in the company. 她拥有公司的五千股份。
Children should have a share in deciding which subjects they study.
孩子们应可参与决定学习哪些课程。
Vt. to join with other people in owning, using , or doing something 分享，共有，分担
Everyone in the house shares the same bathroom.
家里的人都共用一个浴室。
He’s sure we’ll win the match, but I don’t share his faith in the team.
他肯定我们会赢这场比赛，但我没有他对球队的那种信念。
also 又作share out , to divide and give out in shares 分配，均分
His property was shared between his children.
他的财产由他的孩子们平分了。
2. be used to,
有用句型：be(get) used to sth; be used to doing sth 习惯于 （某事）的；
She gets used to English food.
她开始习惯英国的食物。
I’m not used to getting up so early.
我不习惯起得那么早。
[相关链接]：be used to do sth
used to do sth
would do sth
A computer can be used to do all its accounts.
电脑可以用来计算所有的账目。
I don’t play tennis much these days, but I used to.
我最近不太打网球，可是过去常打。
We used to work in the same office and we would often have coffee together.
我们以前在同一个办公室工作，并且经常一起喝咖啡。
注意：used to do sth 表示过去经常、总是或有规律地发生的事，但现在不一定还那么做。 usedn’t to 否定缩略形式，used to 也常常被看作情态动词。
3. advertise，vt.做广告：为…做公开启事，尤指赞扬（某一产品或企业）的质量或优势以促销
1). to make known; call attention to: 引起注意：使变得著名；引起对…的注意：
I advertised my intention to resign.
渲染我要辞职的意向
2). to warn or notify: 告诫，告知：
This event advertises me that there is such a fact as death.
这件事告诫我有死亡这样的事实
vi（不及物动词）
1). to call the attention of the public to a product or business. 做广告：引起公众对产品或企业的注意
We advertised through the newspaper for the products of our factory.
我们通过报纸宣传我们厂的产品。
2). to inquire or seek in a public notice, as in a newspaper: 登广告：在公告，如报纸上询问或寻找：
He advertised for an apartment when he just arrived in this city.
在他刚到这个城市时他登广告寻求公寓房
4. recommend, vt.（及物动词）
1). to praise or commend (one) to another as being worthy or desirable; endorse: 推荐：向另外一个人称赞或推荐（某人或物），认为其有价值或合人心意；担保：
They recommended him for the job.
他们推荐他做那项工作。
He recommended a sedan instead of a station wagon.
他推荐了轿子而不是马车
2). to make (the possessor, as of an attribute) attractive or acceptable: 使受欢迎：使（其拥有者，如其品质之拥有者）具有吸收力或使之可取：
Honesty recommends any person.
任何一个人都欢迎诚实的品质
Your plan has very little to recommend it.
你的计划几乎毫无可取之处。
3). to commit to the charge of another; entrust. 托付：将……交给另一个人掌管；信托
She recommend a child to her friend when was away.
她不在家时把小孩子托给她的朋友照管。
4). to advise or counsel: 劝告：建议或忠告：
She recommended that we avoid giving offense.
她建议我们避免找麻烦
vi.（不及物动词）
1). to give advice or counsel: 建议：给以劝告或忠告：
He recommended against signing an international agreement
他建议别签署国际协定。
5. determine, vt.（及物动词）
1). to decide or settle (a dispute, for example) conclusively and authoritatively.
判定：结论性、权威性地决定或解决（纠纷等）
He determined to go.
他决意要去。
I am determined to do better than Mike.
我决心比迈克做得更好。
He determined to go [that he (should) go] at once.
他决心立刻就走。
2). to cause (someone) to come to a conclusion or resolution.
使（某人）得出结论，使得出解决方法
He has not determined what he will study.
他还没有决定学什么。
His advice determined me to drink and smoke no more.
他的劝告使我决定不再抽烟喝酒了。
3). to be the cause of; regulate:
成为…的原因；控制：
Demand determines production.
需求决定生产
4). to give direction to:
定向：指出方向：
The management committee determines departmental policy.
管理委员会决定各部门的政策
vi.（不及物动词）
1). to reach a decision; resolve.解决，决定：作出决定；
They determined on an early start.
他们决定早些出发。
I have determined on [upon] going to the countryside after graduation.
我已决定毕业后到农村去。
6. appeal, vi.
1). 呼吁；恳求
The government is appealing to everyone to save water.
政府呼吁每个人节约用水。
The victims' families of the murder have appealed to the Supreme Court to have a definitive answer.
谋杀案的被害家属已经请求最高法院作确切的答复。
2). （常与to连用）吸引；引起兴趣
She appeals to me.
我对她感兴趣。
Bright colours appeal to small children.
小孩喜欢鲜艳的颜色。
Does the idea of working for a venture company appeal to you?
你有没有兴趣到合资企业去工作?
3). n. 呼吁；恳求
an appeal for forgiveness
恳求原谅
The teacher listened to his appeal.
老师倾听了他的要求。
4). （常与to连用）上诉；诉诸于
appeal a decision to a higher court
不服判决提出上诉
He appealed against the judge's decision.
他不服法官判决而上诉。
7. approach vt., vi.
1). 走近；靠近
We approached the museum.
我们走近博物馆。
2). （首次）接洽
Did he approach you about a loan?
他与你谈了借款的事了吗？
3). 开始考虑；开始着手
He approached the idea with caution.
他开始认真地考虑那个主意。
He approached the new job with enthusiasm.
他满怀热情地去干新的工作。
4). 接近，近似
The population of our city is approaching 5 million
我们这个城市的人口接近500万
It is not allowed to approach the forbidden area.
这里是禁区不许接近。
The time is approaching when we must be on board.
我们上船的时间快到了。
[习惯用法]
at the approach of
在...快到的时候
be approaching (to)
与...差不多, 大致相等
be difficult of approach
(指地方)难到达的; (指人)难于接近的
be easy of approach
(指地方)容易到达的, 交通方便的; (指人)容易接近的
make an approach to
对...进行探讨
make approaches to sb.
设法接近某人, 想博得某人的好感
approach sb. on sth.
向某人接洽[商量、交涉]
approach sb. about sth.
向某人接洽[商量、交涉]
approach to
接近, 近似, 约等于; (做某事)的方法[途径]
8. satisfy vt. 使幸福； 使愉快; 使满足，使满意
This work does not satisfy me.
这件工作我不满意。
"I wasn't satisfied with our treatment at that hotel, so I shall complain to the proprietor."
"我不满意我们在那家旅馆受到的待遇,因此我要向旅馆老板投诉。"
（常与of, that连用）使确信；使消除疑虑
I am satisfied that he is guilty.
我确信他有罪。
I satisfied my employer that I had finished.
我使老板相信我已经完成
adj. satisfied; 感到满意的 satisfying令人满足的, 令人满意的
The story had a satisfying ending. 那个故事的结局令人满意。
9. intend vt. 想要, 打算; 企图 ;设计; 计划; 意指, 意思是
He intends his child for a doctor 他打算让孩子以后行医
He intends no harm. 他没有恶意。
I intend to go home. 我想回家。
The book is intended for beginners. 本书是为初学者编写的。
What do you intend by that remark? 你说这话是什么意思?
Is that what you intended? 这是你的原意吗?
I intend it as a stop -gap. 我想拿它凑数。
[相关链接] intend 系正式用语, 指“心里已有做某事的目标或计划”, 含有“行动坚决”之意, 如:
I intended to write to you.
我要给你写信。
mean 可与 intend互换, 但强调“做事的意图”, 较口语化, 如:
I mean to go to bed earlier tonight.
今晚 我想早些睡觉。
propose指“公开明确地提出自已的目的或计划”, 如:
I proposed to speak for an hour.
我想讲一小时。
[习惯用法]
be intended to (do) 意思是使; 是用来
be intended to be 规定为, 确定为
it is intended that 企图, 意图是
intend for 打算供...使用; 打算送给；打算使...成为; 想让...从事某事
10. protect vt. 保护; 保卫; 准备支付(汇票)
protect home industries 保护国内工业
protect sb. from danger 保护某人免遭危险
A line of forts was built along the border to protect the country against attack.
在边界沿线构筑了堡垒, 以防国家受到攻击。
He raised his arm to protect his face.
他举起手臂护住脸部。
He is wearing sunglasses to protect his eyes from the strong sunlight.
他戴着太阳镜以挡强烈的阳光。
11. aware adj. [用作表语]知道的; 意识到的
He wasn’t aware of the danger. 他没意识到有危险。
I didn’t become aware of his arrival. 我没注意到他的到来。
注意：后接从句时of 要省略。
Are you aware that you have hurt her feelings?
你有没有察觉到你已经伤害了她的感情了呢？
I became aware how she might feel.
我察觉到她会有怎样的感受。
[相关链接] aware; conscious; sensible 都含有“意识到的”意思。
aware 侧重“感官所意识到的外界事物”, 如:
Everybody is aware of the importance of the Four Modernizations.
每个人都意识到了四化的重要性。
conscious 侧重“心理感知”, 如:
He is conscious of a sense of quilt. 他感到内疚。
sensible 指“可用感官察觉到的(较复杂或抽象的事物的)”, 如:
I was sensible of her solemn grief. 我知道她很悲哀。
unaware 不知道的，没察觉到的 unconscious不省人事的，未发觉的，无意识的
12. trick n. 诡计, 欺骗, 骗术, 奸计; 谋略; 恶作剧; 卑鄙的手段; 轻率愚蠢行为; 习惯怪癖; (贬意)秘诀, 窍门; 手腕, 手法; 技艺, 巧技; 戏法, 幻术; [口语]逗人的孩子; 俏姑娘
He exposed all the tricks of the enemy 他揭露了敌人的一切阴谋诡计。
a double -dealing trick 两面派手法
Tom can see through the magician's tricks.
汤姆能看穿魔术家的戏法。
戏法；把戏；花样
I can do magic tricks.
我会玩魔术。
He has learned the tricks of the trade
他学会了这行生意的诀窍
He got the money from me by a trick.
他用诡计骗走了我的钱。
The children played a trick on their teacher.
孩子们捉弄了他们的老师。
Tom has the trick of frowning.
汤姆有皱眉头的习惯。
a mere trick of the light
(魔术中)仅靠灯光造成的幻觉
a night trick
夜班
a pretty little trick
漂亮的少女
13. deal with，vt. (dealt [delt]) 分配, 分派(out); 分, 分给, 授给, 发(纸牌)
给以(打击); [常用于被动语态]对待, 对付
deal sb. hard blows 狠狠打击某人
deal the cards 分牌
You have been well /badly dealt by him. 你受到了他的优/虐待。
vi. 交易; 经营(in) 应付, 处理, 考虑, 安排(with)，与...有关; 论述, 涉及(with)
从事, 参与; 生产; 使用，交际, 打交道, (和...)来往，对待, 处分, 惩处，分发(尤指分纸牌)
deal in tea 经营茶叶
deal with the cards 发牌
He is easy to deal with.
他很容易打交道。
The committee will deal with this complaint.
委员会将要处理这份投诉
The book deals with this problem.
这本书论述了这个问题。
The teacher deals fairly with his pupils.
这个教师公平地对待他的学生。
How would you deal with an armed burglar?
遇到持有武器的盗贼，你将如何对付？
14. believe in 信仰；信任; 相信; 认为（某事物）有价值
to believe in God 信仰上帝
I don't believe in the story.
我不相信这件事。;我不相信这个故事。
We believe in him.
我们信任他。
Do you believe in ghosts?
你相信有鬼吗?
Some people believe in everlasting life after death.
有些人相信永生。
He believed in telling the truth.
他相信说的是真话
He believed in homeopathy
他认为顺势疗法有效
I don't believe in letting children do whatever they like.
我不赞成让孩子为所欲为。
15. be supposed to do sth.,
I suppose you are right.
我想你说得对。
Let's suppose (that) the news is true.
让我们假定这消息是真的。
Suppose your father saw you now, what would you say？
假设你父亲现在看到了你, 你该怎么说？
Creation supposes a creator.
创造必须先有创造者。
I should suppose him to be about twenty.
我猜他是二十岁左右。
Suppose we go for a walk.
我们去散散步吧。
be supposed to (do)
被期望或要求; 应该; (用于否定句中)不被许可; 据说
16. be of high quality,
be of +抽象名词=be+该名的形容词形式
be of great (much) value/ importance/ use/ help/ interest = be very valuable /important/ useful/helpful/ interesting
The dictionary is of great help to my translation but that one is of no use.
这本字典对我的翻译有很大的帮助，但那本却没用。
The reference book is of great importance to my writing.
这本参考书对我的写作是很重要的。
of的后也可加上特质名词
be of +the same/different size/height/age/colour/weight/type /class etc.
We are of the same class.
我们是同一个班的。
The coins are of different sizes, shape sand metals.
这些硬币大小、形状、质地都不一样。
以上这两种of 结构还可以用作宾补和名词的后置定语。
Do you think the book of any interest to middle school students? (宾补)
Old factory buildings have many halls and workshops of different sizes. (定语)
17. benefit n. 利益, 好处; 恩惠; 退休金; 津贴; 救济金; 保险抚恤金 义演; 义赛
a public benefit 公益
be of benefit to the people 对人民有好处
disability benefits 残废抚恤金
a benefit match 义赛
This dictionary will be of great benefit to me. 这部字典将对我有很大裨益。n.
vt. 有益于
Exercise benefits our health. 运动有益于我们的健康。
vi. 受益
We benefit by [from] daily exercises. 每天做操对我们有益。
[习惯用法]
for the benefit of 为了...的好处
give sb. the benefit of one's experience 用自己的经验[知识]帮助某人
in benefit 有资格得到救济金(指生病、失业等津贴)
out of benefit 没有资格得到救济金
sick benefit 疾病津贴
18. concerned n. 所关切的事； 涉及（某人）利害关系； 焦虑；商行， 公司； 企业； 康采恩， 财团; 股份; 小玩意儿， 小东西
have concern about the matter
关心此事
express /show deep concern for sb.
表示对某人十分关心
have concern over a friend's misfortune
忧虑友人的不幸
a going concern
开着的商店； 发展中的事业
joint stock concern
股份公司
paying concern
有收益的企业
a petty concern
细事
What concern is it of yours?
此事与你有什么关系？
There is some cause for concern but no need for alarm.
是有点令人忧虑， 但不必惊慌。
She has a concern in that company.
她在那家公司有股份。
Her ring is an odd little concern fitted with blinking diamonds.
她的戒指是装有许多闪光钻石的小玩意儿。
[习惯用法]
as concerns 关于
as far as... be concerned 关于； 至于； 就...而言
be concerned about 关心
be concerned over (at) sth. 为某事忧虑
be concerned in sth. 和某事有牵连
be concerned with 牵涉到， 与...有关， 参与
everyday concerns 日常事务
feel concern about 忧虑， 挂念
give oneself no concern (about) 不关切， 对...冷淡
have a concern in 和...有利害关系
have no concern for 毫不关心
have no concern with 和...毫无关系
it is no concern of mine (yours) 这不关我［你］的事
of much concern 很重要， 很有关系
of no concern 无关紧要， 没有意义
with concern 关切地
concern oneself about sth.忙于； 从事； 关心， 关切
concern oneself in sth. 忙于； 从事； 关心， 关切
concern oneself with sth. 忙于； 从事； 关心， 关切
19. depend vi. [通常与 on, upon 连用] 依靠, 依赖; 相信, 信赖; 取决于, 由...而定
[习惯用语]
That depends.
[口]要看情况而定。
It all depends.
[口]要看情况而定。
You may depend upon it.
[口]肯定无疑; 放心好了。
depend on
依靠; 由...而定, 取决于; 从属于; 依赖其维持
depend upon
依靠; 由...而定, 取决于; 从属于; 依赖其维持
depend upon it
[口]肯定无疑,保管没错, 我敢说(用于句首或句末, 不必加主语)
20. come up with, 找出， 想出（答案，计划等）
You’ve come up with a good idea.
你想出来的主意好极了。
They might come up with a plan.
他们有可能想出一个计划了。
He couldn't come up with an answer.
他回答不上来。
He couldn't come up with an appropriate answer just at the time.
那时他想不出一个合适的答案。
语法点津
direct speech (direct narration) 直接叙述的话语，即直接引语。the style used in writing to report what someone said by repeating their actual words.
reported speech (indirect speech) 转告引述的话语，即间接引语。the style used in writing to report what someone said without repeating their actual words.
Notes:
1． 引述一般疑问句或附加疑问句时，通常用whether或if引导，而引述选择疑问句时，一般只能用whether引导。
E.g.: “Does he really mean it?”
---- I wondered whether/if he really meant it.
“They live in groups, don’t they?”
---- He asked whether/if they lived in groups.
“Is this book yours or his?”
---- She asked me whether this book was mine or his.
2． 引述特殊疑问句时，用原句中的wh-词引导。
E.g.: “Why didn’t you stop her?”
---- He asked why I hadn’t stopped her.
3. 引述陈述句时，用连词that引导（that在口语中常被省略）。
e.g.: He said, “I like it very much.”
---- He said that he liked it very much.
“I’ve left my book in your room.”
---- He told me that he had left his book in my room.
3. 引述祈使句时，要将祈使句的动词原形变成带to 的不定式，并在不定式的前面根据句子的意思加上tell, ask, order 等动词，如果祈使句为否定句，在不定式的前面加上not。
She said to us, “Please sit down.”
---- She as